Advertising Agencies: What Are They and What Do They Do?

A traditional ad agency or digital agency provides advertising, media, marketing communications, public relations (PR), event organization, and other services to werbeagenturen braunschweig help businesses and organizations raise awareness, sell products and services, and create dynamic brands.

Some of their other main functions include:

Doing market research. While an advertising company supplies creative services to produce campaigns, their work is also based on market research, ensuring that they target their efforts properly to be effective.
Planning and budgeting advertising. An advertising or larger marketing campaign can have many moving parts that take careful planning to ensure the campaign runs smoothly and within budget.
Selecting media. In their work, creative agencies have a wide range of media to consider, including TV, print, interactive, social media, billboards, point of purchase (POP), direct marketing, and many others. Not only must the right media be selected for a campaign, but the marketing agency also needs to reserve ad space and negotiate cost.
Coordinating multichannel marketing campaigns. Multichannel marketing integrates different channels—social media, blogs, email, TV, mobile, and streaming services—to reach customers everywhere they are and to achieve the client’s objectives
Integrating marketing efforts. Many campaigns require advertising agencies to coordinate efforts across departments, suppliers, and partners. For example, a digital advertising company may use a digital campaign to support a product launch, which would also require event management and PR services to get press coverage.

Common ad agency services
Common Advertising Agency Services
Advertising agencies come in different types. Whether they are a specialized boutique or full-service advertising agency, creative firms usually provide a wide range of services, including:

Ad campaigns
Advertising campaigns are a set of linked ads that focus on conveying a single brand message. Creative directors and their creative teams of art directors and copywriters produce campaigns to meet specific client business or awareness goals, often generating sales leads and conversions.

To create the campaign, an agency works on a specific strategy that is often a product of client input, market research, and creative brainstorming. Running a large campaign across many advertising media platforms is common.

Social media management
As social media consumption increases, so does the importance of marketing to audiences through their chosen platforms, including Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, TikTok, LinkedIn, and others.

Online marketing could include display or pay-per-click (PPC) ads, social media influencers, targeted content, and more. Social media management is often part of a larger digital marketing strategy, which could include:

Mobile apps
Blogs
Website content
Email campaigns
SEO (search engine optimization)
Inbound/outbound marketing campaigns
Content creation
As consumers become more resistant to straight-out advertising messages, they often need to be wooed by soft sells like those delivered through targeted content, found in blogs, site content, social media posts, and much more.

Advertising firms and content agencies, often working hand in hand with SEO professionals, will create content according to different stages of the sales or marketing funnel: hooking interest and winning trust at first, and then converting to paid customers later.